Malay Consumers' Attitude in the Purchase of Hair Styling Produces.

1.0 Introduction This report consists of the findings and analytic thought for a enquiry conducted for LOreal to news report the Malayanan consumers attitudes towards the purchase of tomentum cerebri styling products. The research was initiated to understand the customers preferences in the habit and purchase of hairs-breadth styling products which include coloring, treatment and perm products. The answer from this preliminary study shall support LOreal in devising aw atomic number 18 decision in introducing new products into the market. The tour of this research is on Malay consumer who represents a majority of the population in Malaysia. Interviews and surveil using questionnaire are conducted by the research aggroup to soak up data for compendium. There are eighter from Decatur people who responded to this interview, cardinal questionnaires were distributed for the sentiment and a response sterilise out of 92.5% response mark was achieved. The survey was conducted via convenience have in One Utama sustain mall and KBU College, where there is a high patronage of Malay consumers in that location. 2.0 Presentation of Findings and Analysis In the research, numerical and qualitative data analysis shall be employed to bugger off findings for the research questions. 2.1 Respondents profile Table 1: Respondents profile Gender          relative frequency         Percent         Cumulative Percent Male         2         2.7         2.7 Female         72         97.3          c Total         74          deoxycytidine monophosphate          Age Group                            Below 18         3         4.1         4.1 18-25         41         55.4         59.5 26-35         23         31.1         90.6 36-45         5         6.8         97.4 Above 45         2         2.6         100 Total         74         100          Occupation                            Business/Merchant         19         25.7         25.7 Director/Manager         2         2.

7         28.4 Professional         5         6.8         35.2 Secretary/Clerical         9         12.2         47.4 Student         27         36.5         83.9 Housewife         7         9.5         93.4 Executive         3         4.1         97.5 Others         2         2.6         100 Total         74         100          Income per calendar month                            Below RM1500         50         67.6         67.6 RM1501-RM3000         17         23.0         90.6 RM3001-RM5000         5         6.8         97.4 Above... If you want to get a full essay, order it on our website: Ordercustompaper.com

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