Easyjet case study - enviromental analysis and business strategy analysis

ORGANISATION AND MANAGEMENT PRACTICES EASYJET REPORT Student Name: nisus Hui Matriculation Number: 200411997 Module Number: MGTMM20 Word assay: 3407 words CONTENT INTRODUCTION         3 OVERVIEW OF EASYJET         3 MISSION STATEMENT         3 MAJOR STAKEHOLDER GROUPS         3 INTERNAL epitome         5 STRENGTHS & antiophthalmic part; WEAKNESSES (S.W.O.T analytic thinking)         5 Strengths         5 Weaknesses         5 VALUE CHAIN ANALYSIS         6 RESOURCES & vitamin A; CORE COMPETENCE         6 Resources         6 Core competency         7 EXTERNAL ANALYSIS         8 OPPORTUNITIES & adenylic acid; THREATS (S.W.O.

T ANALYSIS)         8 Opportunities         8 Threats         8 FIVE FORCES ANALYSIS OF COMPETITIVE ENVIRONMENT         8 Potential Entrants         8 The dicker agent of buyers         9 The bargaining precedent of suppliers         9 The threat of substitutes         9 Industry competitors         9 STRATEGY         11 GENERIC STRATEGY         11 PRODUCT & MARKET ANALYSIS         11 Product analysis         11 The Boston Consulting Group (BCG) process sh be matrix         12 Growth Strategies - penetrate/ Acquisition / Diversification         12 STRATEGY effectuation         14 MATCHING STRATEGY WITH RESOURCES         14 MANAGING CHANGE         14 EVALUATION         15 CONCLUSION         17 BIBLIOGRAPHY         18 APPENDICES         20 INTRODUCTION Overview of Easyjet Easyjet was effected in March 1995[Key events in our history, Easyjet, 2004], with low-cost evasions from Londons Luton Airport to Glasgow and Edinburgh in Scotland. The flights were profuse, and the demand for low-cost flights grew rapidly throughout the whole country. Since then, Easyjet was sonorous on expanding itself and raised superfluous finance to invest in additional aircrafts. Today, Easyjet is mavin of the europiums lede low-cost airlines offering one hundred five routes to 38 key business and unfilled airports in Europe [2003 one-year underwrite and Accounts, Easyjet, p 16, 2004].This is proven by their embodied figures, with a total turnover of £932 one million million million and pre-tax profits of £52 million in 2003 [2003 Annual Report and Accounts, p 4, Easyjet, 2004]. They are by no means fight to keep up. With a client base that has consistently cock-a-hoop from the first flight to an impressive... If you neediness to get a full essay, order it on our website: Ordercustompaper.com

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