Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal system To Stay On Top ( respectable) nationally Purpose and Overview of this constitution The bearing of this report is to develop a strategy for Sorzal a reputable and a competitive distributor of authorized Confederate jewellery and pottery. To maintain our expandtion of a product line that in like manner includes pre-Columbian blindifacts from Peru and Venezuela and tribal and burial artifacts from Africa. Recommendations ·         That Sorzal develop an art instruction weapons platform to educate buyers formally and sublimely ·         Expose pretender replicas in the foodstuff through research and product maturement internally ·         Keep tightfitting relationship with artifact originators Analysis of ago and Current Situations Because Sorzal is a more(prenominal) real distributor of th ose past products (southern jewelry and pottery) we strategies to maintain that berth while expanding nationally with the addition of spic-and-span products (pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are look to capitalize on the replica merchandise from original products. outer Opportunities we could act Replicas market that we can exploit will be based in a grapheme product from authentic images. This move enabling Sorzal to corner the replicas market with fine art images.

The scattering of replicas helps us educate a nonher(prenominal) disadvantage portion of th e population who otherwise would have not ex! perienced the determine of this type of artistry. External Threats that May Impede Success The go on of the market world flooded with inferior artifacts (replicas) The acquire frequent not being able to keep up with what is strong art and what is not because of false advertising and being caught up in the sizzle. Internal Strengths to Capitalize Sorzals past brochure record of being authentic and their popularity Innovation in distribution Sales increase and revenues Internal... If you want to get a well-favoured essay, order it on our website: OrderCustomPaper.com

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