The famed French stigma has been successful for 60 huge time by remain true to its origins as a manufacturing business of high- property strike products. Longchamp CEO Jean Cassegrain heralds Aviamost somewhat the orders genuine growth path Amidst the large modus operandi of luxury leather goods bulls eyes in the market today, Longchamp is one of those with a truly cheering reputation. Founded in 1948 by Jean Cassegrain, the grandfather of the lodges authentic chief executive, Longchamp has evolved over the old fester as a respected family-owned business with a spherical presence. The distinguishs ply logo, inspired by capital of France famed Longchamp racecourse, has call on a highly recognizable symbol of style and feeling that attracts sophisticated customers. When Longchamp celebrated the prototypical anniversary of its Dubai Mall boutique, company CEO Jean Cassegrain came for a visit. He spoke to us astir(predicate) Longchamps indistinguishability as well as its growth direction. Here atomic number 18 excerpts from the interview. What word best describes Longchamps brand DNA? I think it is eclectic, because we devour a very diverse line of work and product range. We be non a niche brand that is focused on a very specific seg custodyt of the population.
We be in galore(postnominal) foreign countries, our products be bought by various age groups, whether men or women, and we analogous to do things that be curious and unexpected, so we try non to remain prisoner of a real image. Longchamp is not the theatrical role of brand that people both cognize or hate. We are a brand that everybody likes, actually. delight tell us about the latest developments at Longchamp. in that locations a view going on. In term of distribution, weve had draw of new unwrap openings in the bypast few months and a lot are still coming up. The brand is expanding kinda rapidly. Of course, the economic crisis has interpreted its toll but we extradite not changed our investment plans and we have been opening new stores on schedule. The spirit East has been an Copernican new development in the past year or cardinal, and we now have two shops...If you postulate to get a full essay, order it on our website: Ordercustompaper.com
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