Business Strategic Management Executive Summary of Starbucks Essay

Business Strategic Management Executive Summary of Starbucks - Essay casingThe existing specialty shops to serve as a threat. However, outlets outside would have existent players who understand the pagan aspect better, thereby posing a threat.Starbucks can deal with these mild threats by including other beverages in its menu (which it already does, but add variety to the non caffeine products being catered) and by entering into agreements with hardly a(prenominal) large suppliers to seal the cost of inputs.Based on the SWOT analysis, we can say that diversification (outlets in USA and in many countries outside) is a positive aspect in Starbucks but if the process is not synchronized and planned well up it may act as a deterrent to the image. The group likewise believes in introducing newer products in shorter duration of time, this helps retain clients, but may cause confusion in the guests mind. The price paid is higher than its competitors, but the elite ambience helps negate the price difference.Starbucks has a unique way of treating its employees and cargon for all its employees as partners in the company, with every employee having the option to stocks and health amends thereby, keeping the employee turnover rate higher at 70% (industry standard 30%).The structure is not driven by the hierarchy instead every employee is given the power to enhance the decision process. Employees are also given training before they start administering their work to assure quality of service. Starbucks is also well paced with the current trends of e-marketing which makes it more accessible. Lastly, the research and development team is very active constantly forming new products to participate to the menu list.Starbucks can take either (1) sustain the aggressive growth plan and harness the go provided at the existing outlets (2) invest the proposed $40 million annually to help achieve higher customer satisfaction (3) modify the products on offer, based on the demograp hic position of the outlet (4) continue with