Analyzing the Marketing Mix Strategy of Apple Inc Essay

apple Inc. is an American multinational corporation that casts and sells consumer electronics, ready reckoner softw ar package, and personal computers Over the last decade, orchard apple tree has redefined the music business by dint of the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad.Its software includes the Mac OS X operating system, the iTunes media browser the iLife suite of multimedia and creativity software, the iWork suite of fruitivity software, iTunes, a proprietary media player use that works with iTunes store and allow customers to download music and offers other features of consumer electronics, the run web browser, and iOS, a mobile operating system.During the past 36 historic period, orchard apple tree has become a famous brand that technology of the world cognize and highly admired by the ingenious strategy, modern and sleek design, and everlastingly bring the reapings to satisfy consumers. Understan ding how to think of orchard apple tree as product design, promotion, price and how to distribute it to customer that helps us to see the direction and solve of products that the company will launch in the near future.There behave been few studies about Marketing Strategy of Apple Inc such as Maketing Fundamental Project (Christine, 2010),Marketing Mix of Apple Inc. Norm, 2012), Marketing Mix Apple iPod (Angela, 2009), Accounting and Financial Analysis (Sachitanand, Denisa & Alcides, 2008), External and Internal Factors on Apple Inc. (David, 2008) Apple and CEO Steve Jobs is enjoying the glory days in recent years by reputation and the success of the blockbuster iPhone, iPad, and MacBook Air.. However Apples not perfect in every way. In fact, the company in addition has great disadvantages need to improve in the future.What are the weaknesses of Apple that their opponents could mold? There is little culture of the customers feedback about the corresponding mistakes of the prod ucts that have not been overcome by Apple Inc such as No naked design a way of repeating the design of the 3G and 3G versions, ip4 and ip4s version, and the newest is ipad 2 and the new ipad design that a reason to make some(prenominal) people were disappointed because Apple did not release a new product is completely different design than the old version.With Ipod Gen 4, IP4s and The New Ipad products are common defects about low battery and overheat when using forever 1 hour for playing game and searching web with wireless fidelity and 3G. So far, Apple Inc. has some explanations but not yet for resolving to the problem. They claim that ongoing research and promises to be a solution in the nearest time. Before success can not deny of Apple product and research to find out the cause of success is fundamental for managers.Especialy, when we is preparing to step into the process of global integration with the world economy. The prupose of this report is to particularise whethe r competitive strategy can be attractive more tastes of customers, and this hold paper is aimed at The Marketing Mix Strategy of Apple Inc. It is hoped that information from this study may be useful in identifying the pay off product must be exhibited to right people at the right place, right price and right time.