Ben and Jerry Corporate Culture Essay

Ben and Jerrys embodied culture is unrivalled that focuses on the environment, its products, and people. The corporate culture of Doing Good by Doing Good and Peace, warmth and Ice pick establish the guideposts for how employees be hurt in the business. Ben and Jerrys concord a deep respect for people both inside and exterior the play along. Ben believes that Businesses have a responsibility to give covert to the community, while Jerry believes that If its not fun, why do it? Both Ben and Jerry have had a intense effect on establishing the determine of the company.Ben and Jerrys school of thought of having fun has permeated the corporate culture and the ice cream flavors that atomic number 18 being sold in the marketplace today. Flavors such as Karmel Sutra, Imagine Whirled Peace, and Magic Br experienceie are popular flavors today while Cherry Garcia named after Jerry Garcia of the Grateful loose was one of the first fun flavors. Ben and Jerrys encountered recent contro versy when it named a new flavor after a Saturday Night Live character, Schweddy Balls. The companys bold position on having fun and being queer has been polemical, but it has not hurt the companys profitability.Ben and Jerrys strives to have a positive impact on the environment. The company has a philosophy of producing food in a way that is not wasteful or harmful to the environment. Some of the ways Ben and Jerrys is trying to help the rescue and use safe food methods is by using family farms in unsophisticated communities to produce their ice cream products. While this helps keeps the environment clean and get down down on waste, it also helps family farms prosper. The company realizes that the economic wealth of the soil is wide and they inadequacy to produce ice cream in a way that provides prosperity to farmer while ensuring corporate profitability.In addition, they want to be able to provide ice cream to everyone no event how much or how little money they might have. Ben and Jerrys has their own foundation that awards 1. 8 million dollars annually to organizations in the country. Some of the varied programs that Ben and Jerrys supports are The Grassroots Organization for Social Change Program, The bailiwick Movement Building Grant Program, The Vermont Capacity Building Grant Program, The Vermont companionship Action Teams Grant Programs, and The Employee Matching Gift Program. Ben and Jerrys also gives back to its customers.Each year they show thanks to all of their loyal customers by giving them a Free Cone Day once a year. Free Cone Day is when every customer who comes into a Ben and Jerrys that day will get a free ice cream cone. Ben and Jerrys corporate culture has been successful by aligning its values to people, product and the environment. The corporate culture of Ben and Jerrys has given the company a unique brand that has proven to be profitability amid some controversial ice cream flavors. Ben and Jerrys value corporate responsibil ity by doing the good and having fun at the same time.