Toyota Etios Consumers behavior

More for less attitude strategy has been used. Toyota is oblation more benefits at a less price. It is the most accredited brand name. The very limited poetry in which it will be sold, which means that if a person have hotshot of these then he/she will be solitary(prenominal) one of 900 throng In a country of over a billion to own It. B) Is the hot harvest-festival evolved because of changing consumer behavior? Toyota has been known forIts committal towards the changing customer requirements so the novel Egos goop has been introduced to bring in fallal and exclusivity to the existent product. Toyota has withal launched its car in twain petrol and diesel. Consumers who are looking for aspects such as reliability and displace efficiency are now to a fault giving great tasting to technology when buying and driving an automobile so Toyota has designinged this car keeping In mind the preference of the buyers. Previous supererogatory faced a lot of criticism for Its unlearning design and below par quality of the Interiors but surplus soap have all the essential elements that were previously missing and it is now more arresting to look at and provide a great driving experience. C) Resulted modification in the consumer behavior. spare with its latest model and young alluring features is getting great watchfulness from the customers. The sole(prenominal) limited offer of providing only 900 cars In a country of cosmos over a billion Is withal helping Toyota In gaining customers Interest. Tells headlamp and ROVE. The emaciated Exclusive also has a parvenu Bluetooth Audio system and s ground on the G grade of the rate of flow lineup. purposeless Exclusive being launched in both petrol and diesel is also attracting people interested in either of two. Toyota has also kept in mind the preference of the customers for fuel efficient car and has consequently designed the product, thus making it a fuel efficient car. This along with confused f eatures of Otiose Exclusive has managed to attract lots of customers and has resulted in booking of cars in advance. D) Customization of merchandise mix Elements of marketing mix harm List Price RSI. Sacs to 7. 1 lacksCredit Terms- Toyota financial serve ups is religious offering Otiose Exclusive customers an exclusive opportunity to assistance a 100% on alley patronage for seven years on a zero down retribution scheme. Discount- Otiose Exclusive owners will also be offered a free Smile renovation Package which will get them a 50% discount on table service related to value added services. PRODUCT- Otiose exclusive new front full- chrome grille, new chrome garnish on the titillate, headlamp and ROVE. The Otiose Exclusive also has a new Bluetooth Audio system and is based on the G grade of the current lineup.Toyota is offering this car n two existing colors Classic Grey and symphony orchestra Silver. Service- Toyota Financial Services is offering Otiose Exclusive customers an exclusive opportunity to avail a 100% on road funding for seven years on a zero down payment scheme. Toyota has also worked on reducing the clock taken to service a fomite through Toyota Express Maintenance Service which has brought down the servicing time to merely 60 minutes. Quality- Toyota Otiose Exclusive is offering superior ride and handling quality.