Brand audit report is for Louis Vuitton

Abstract This discoloration examine give notice (of) is for Louis Vuitton. The purpose of doing this is to judge the smear candour of Louis Vuitton, both from the customers and firms perspective. As the taint equity is establish on fire shuffling knowledge, (Keller, 2003) the loot off audit is carried out by a survey designed to beat two components of stigmatize knowledge; namely cross off sensory faculty and brand image. In conclusion, it was found that the consumer can recall Louis Vuitton and they do recognize the brand. They likewise see Louis Vuitton as a brand that represents quality, expensive and exclusive and is unique when compared to other brands such as Gucci. This result will hopefully be able to traffic circle the strategic focal point for the Louis Vuitton brand. Introduction Louis Vuitton was formed in 1854, its earliest inventions included the idea of excogitation luggage that was flatbed and could easily stack in railway carriages. 152 years later, Louis Vuitton is a well-known international fashion approximate and its company, LVMH Moët Hennessy - Louis Vuitton, believes it still stands for the highest quality products. With a broad range of products comprising of strap goods, ready-to-wear, shoes, watches, jewelry, textiles, writing instruments and accessories, Louis Vuitton have branded themselves as traditional and innovative to capture its target pronounceet. Is what it believes in correct?

This report will attempt to measure the brand equity of Louis Vuitton, base on Kellers brand knowledge example by conducting a brand audit. Methodology The Brand Inventory: In conducting the bra! nd inventory for Louis Vuitton, the brands website was closely examined. On the website the products were clearly listed, with most of the associated brand elements being displayed on the products. Secondly, an examination of a trade mark Louis Vuitton store completed the gathering of brand elements. This information enables an check of... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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