Russia Product Launch

Coca-Cola Expansion in Russia Laura Schiltz Bellevue University 2 Table of Contents decision maker succinct Introduction Situational Analysis Target Markets Problems and Opportunities marketing Goals and Objectives Marketing Strategies Timeline and Measurements Conclusions References 3 4 5 9 10 13 14 15 16 17 3 executive director Summary Coca-Cola has been a capacious standing triumph not only here in the join States, but in like manner in numerous countries around the world. The global community has embraced our entire return line and for this, we should t whiz of voice fortunate. However, if Coca-Cola is liberation to continue to go up and garner new commercialize sh are, we cannot alone rely on the United States. By pickings the political party abroad as we had done more historic boundary ago, we were able to strategicalally align ourselves with great marketing partners that very back up in growing our brand and products. Additionally, we achi eved that number one be in regard to best global brands in 2008 (Schiffman, Kanuk, Wisenblit, 2010). This success has left our company thirsty for more and selecting strategic products to grow in specific areas, will allow for move growth. The success we have seen in Russia has been good, but there are umteen growth opportunities yet to be recognized.

We must obtain the hazard at hand to build our brand to crimson great highs in Russia and to do so in the more or less effective, expedient, and cost effective manner possible. We must alike be mindful of cultural differences and ethically market our product in line with the high standards we follow in the United ! States and elsewhere. The Russian economy is growing as is their middle severalise and their go for for products that come from American companies. By acting instantly on introducing an expanded bottled water line within Russia from our many exertion plants, we will be able to secure a commodious portion of a growing market and add our figurehead in this countrys growing economy. 4 Introduction Coca-Cola has long been known for...If you want to get a full essay, enact it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper