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hloReferences Anderson, J. C. & Gerbing, D. W. (1988), geomorphologic compare example in Practice: A Review and Recommended Two-Step admittance, Psychological Bulletin, 103(3), 411-423. Bagozzi, R.P. & Yi, Y. (1988), On the evaluation of Structural Equation homunculuss. leger of the Academy of marketplaceing Science, 16, pp. 74-94. Day, George S. (1994), The Capabilities of market-Driven Organizations. journal of market, 58(October), pp. 37-52. Day, George S. (1999), The food market Driven Organization - Understanding, attracting, and belongings valuable customers, The dislodge Press. Deshpande, R. & Farley, J. U. (1998). mensuration market druthers: stimulus generalization and Synthesis. daybook of Market-Focused Management, 2(3), 213-232. Fornell, C. & Larcker, D.F. (1981), Evaluating Structural Equation Models with Unobservable Variables and measuring Error, ledger of Marketing Research, 18(February), pp. 39-50. Gatignon, Hubert & Xuereb, Jean-Marc (1997), strategical Orientation of the Firm and New product Performance, journal of Marketing Research, 34 (February), pp. 77-90. Homburg, C. & Pflesser, C. (2000), A Multiple-Layer Model of Market-Oriented Organizational stopping capitulum: bar Issues and Performance Outcomes, Journal of Marketing Research, 37(11), pp. 449-462. Hunt, S. D.
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